What good strategy
actually looks like.
Three very different clients. Three very different challenges. Real, measurable results — not vanity metrics.
Hospice Georgian Triangle & Foundation
The Challenge
Hospice Georgian Triangle and its foundation needed a fresh, unified visual identity for key fundraising events while improving donor engagement through print and digital. Their brand was fragmented across every touchpoint, and their digital presence wasn't driving the donor growth they needed to sustain their programs.
What We Did
As embedded Fractional Creative Director, we rebranded the foundation's fundraising properties and rebuilt their entire marketing infrastructure — social, digital, print, and web — from the ground up.
- Rebranded visual identity for 3+ annual fundraising events and programs
- Designed print materials: event signage, donor collateral, retail posters, ads
- Led full website rebuild with content strategy and traffic optimization
- Built and managed social media strategy and content calendar
- Developed email marketing and donor outreach campaigns
- Coordinated vendors, donors, and internal team across all touchpoints over 3+ years
Results
"A one-stop creative shop on retainer — everything from social posts to the signage donors actually see at our events."
Services: Brand Strategy, Donor Communications, Website Rebuild, Print & Digital Creative, Social Media
Colchester Ridge Estate Winery (CREW)
The Challenge
CREW is a well-loved Ontario winery with a loyal local following and a growing events program — but their digital presence wasn't keeping up. Their website was outdated, online wine sales were minimal, their email list was untapped, and their event ticketing was entirely manual. They needed a full digital overhaul that would turn their online presence into an actual revenue channel.
What We Did
We rebuilt CREW's digital infrastructure from scratch — new website, full e-commerce store, email marketing system, and automated event ticketing — and developed an ongoing content and marketing strategy to drive repeat business year over year.
- Full website rebuild on WordPress with WooCommerce
- E-commerce store with full product catalogue, online wine shop, and shipping integrations
- Email marketing setup: newsletter, welcome flow, and seasonal campaigns
- Event ticketing integration with Touch Bistro for seamless online booking
- Product catalogue and inventory management setup
- Ongoing creative direction, content strategy, and digital marketing management
Results
"Turned our website from a brochure into a real sales channel — and kept it growing."
Services: Website Rebuild, E-Commerce, Email Marketing, Event Ticketing, Content Strategy
DawgTag
The Challenge
Breaking into a competitive pet accessories market as an unknown brand required a standout identity and a performance-driven marketing approach. The unique value proposition — combining three types of dog ID information into one tag — needed to justify a premium price point and reach dog owners who didn't even know they needed it.
What We Did
We built DawgTag from zero into a niche market leader — creating the brand, building the e-commerce platform, and launching a full performance marketing engine. A first-of-its-kind partnership with Toronto Animal Services became the growth engine that changed everything.
- Built brand identity from scratch (naming, logo, packaging, brand voice)
- Shopify store with real-time tag customization and 3D/AR product visualization
- Facebook & Instagram paid social campaigns with audience intelligence targeting
- Email automation: abandoned cart, post-purchase, and loyalty flows
- Negotiated and executed first-of-its-kind partnership with Toronto Animal Services — direct link from their site to DawgTag.ca
Results
"From side project to niche market leader — built with strategy, not luck."
Services: Brand Strategy, E-Commerce, Paid Social, Email Automation, Partnership Marketing
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