Fractional CMO & Marketing Strategy

Marketing leadership
your budget
can afford.

Creative Strategic embeds senior marketing strategy into B2B financial, healthcare, and non-profit organizations — without the C-suite price tag.

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300% Digital revenue growth YoY
60% Sales conversion rate
23% Donor increase YoY
15+ Years of senior marketing leadership

Trusted by organizations across Canada

What We Do

Senior strategy.
Embedded in your team.

We're not a consulting firm that hands you a slide deck and disappears. We get in, learn your business, and lead your marketing like we own it.

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Fractional CMO

Embedded senior marketing leadership on a flexible retainer — strategy, planning, and team management without the full-time salary.

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Brand Strategy

Positioning, messaging, and visual identity built around what your audience actually cares about — not gut instinct.

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Campaign Planning & Execution

Go-to-market plans and omni-channel campaigns — digital, social, email, print, video — with the creative to back them up.

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Marketing Operations

Automation, analytics, and the systems that make marketing repeatable, measurable, and scalable as you grow.

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Who We Serve

Built for the sectors
that need it most.

B2B Financial Services

Banks, credit unions, insurance, fintech, and investment firms with complex buyer journeys and heavy compliance environments.

  • Thought leadership & content
  • Demand generation
  • Brand trust & positioning

B2B Healthcare & Health Tech

Hospitals, clinics, health tech platforms, and medical organizations marketing to providers, patients, or payers.

  • Patient & provider communications
  • Product launch strategy
  • Digital marketing & SEO

Non-Profit & Hospice

Charities, foundations, and hospice organizations that need donor engagement, brand presence, and measurable growth.

  • Donor acquisition & retention
  • Fundraising campaigns
  • Community storytelling

Professional Services

Law firms, accounting practices, and consultancies that need to stand out and generate consistent qualified leads.

  • Referral & reputation marketing
  • LinkedIn & content strategy
  • Lead generation systems
Selected Work

Real results.
Real clients.

Non-Profit · Brand & Digital

Hospice Georgian Triangle

Rebranded the foundation's fundraising properties, rebuilt the website, and overhauled donor communications across print and digital channels.

+23% Annual Donations
+300% Social Engagement
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E-Commerce · Website & Digital Revenue

Colchester Ridge Estate Winery

Full website rebuild, e-commerce store, email marketing, and event ticketing setup for a growing Ontario winery.

300% Digital Revenue Growth
3 Years YoY
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E-Commerce · Brand & Performance

DawgTag

Built a pet accessories brand from zero into a niche leader with Toronto Animal Services partnership, paid social, and e-commerce automation.

60% Sales Conversion
+300% Revenue via Partnership
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See All Work →
About

I started handing out PlayStation 2 flyers in Walmart parking lots.

No marketing degree. No agency pedigree. Just a relentless drive to figure out what actually moves people — and the obsession to do it well. Since then I've run national campaigns at Rogers, rebuilt non-profit brands from scratch, launched e-commerce stores to 60% conversion rates, and helped growing businesses find the marketing clarity they were missing.

Creative Strategic is what I built so organizations like yours can get senior strategy without the senior overhead.

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15+ Years across B2B, non-profit, and e-commerce
4 Sectors: Financial, Healthcare, Non-profit, E-commerce
∞ Channels: TV, social, digital, print, video, email, and more
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Ready to talk strategy?

Book a free 30-minute call. We'll dig into where your marketing is right now, where it needs to go, and whether we're the right fit.

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