Services

Senior marketing strategy.
At a fraction of the cost.

Fractional CMO isn't a buzzword. It's an embedded model where you get a senior marketing leader — with a real track record — working inside your organization without a full-time salary, benefits, or equity.

01

Fractional CMO

We embed directly into your organization as a senior marketing leader on a flexible retainer. You get the strategic thinking, leadership, and accountability of a Chief Marketing Officer — without the six-figure salary.

  • Marketing strategy & annual planning
  • Budget management & ROI tracking
  • Team leadership & vendor management
  • Board and executive-level reporting
  • Hiring support & team structure
Ideal for: Organizations generating $2M–$20M that need senior marketing leadership but can't justify a full-time CMO hire.
02

Brand Strategy

We develop positioning and messaging frameworks rooted in audience intelligence — not gut instinct. Whether you need a rebrand, a messaging overhaul, or a visual identity refresh, we make sure your brand earns the attention it gets.

  • Market positioning & competitive analysis
  • Messaging frameworks & brand voice
  • Visual identity direction & guidelines
  • Audience personas & journey mapping
  • Storytelling & content strategy
Ideal for: Organizations launching something new, rebranding, or struggling to articulate why they're different.
03

Campaign Planning & Execution

Strategy without execution is just PowerPoint. We develop go-to-market plans and then actually execute them — overseeing creative, media, and channel partners to make sure the work delivers.

  • Go-to-market & launch plans
  • Omni-channel campaigns (social, digital, print, email, video)
  • Creative direction & campaign management
  • Paid media strategy & oversight
  • Fundraising & donor campaign design
Ideal for: Organizations launching products, running fundraising drives, or scaling their marketing to a new channel.
04

Marketing Operations

Good marketing breaks down without the right systems. We build and optimize the infrastructure that makes your marketing repeatable, measurable, and scalable.

  • CRM setup & automation (HubSpot, Mailchimp)
  • Email marketing & audience segmentation
  • Analytics dashboards & KPI reporting
  • Ad retargeting & conversion optimization
  • Vendor evaluation & tech stack audit
Ideal for: Organizations with marketing activity but no clear picture of what's working or why.
05

Donor & Community Communications

Non-profits and hospice organizations need a different kind of marketing — one that connects emotionally without feeling manipulative. We specialize in donor outreach that builds lasting relationships and drives year-over-year giving.

  • Annual donor appeal campaigns
  • Event marketing & fundraising collateral
  • Volunteer & community engagement
  • Grant proposal support
  • Social media & digital storytelling
Ideal for: Hospice organizations, foundations, and charities with a donor base to nurture and grow.
06

Content & Thought Leadership

B2B buyers research before they buy. Establishing credibility through content — articles, whitepapers, newsletters, and LinkedIn — is one of the highest-ROI investments your organization can make.

  • Content strategy & editorial calendar
  • LinkedIn thought leadership program
  • Long-form articles, whitepapers & case studies
  • Email newsletters
  • SEO content strategy
Ideal for: B2B financial and healthcare organizations building authority in competitive, trust-driven markets.
How It Works

Fast to start.
Built to last.

01

Discovery Call

30 minutes. No pitch deck. We ask the right questions about where you are, where you want to go, and what's standing in the way.

02

Strategy Audit

We dig into your current marketing — what's working, what's not, and what's missing. You get a clear picture of the gaps and priorities.

03

Engagement Design

We structure a retainer that fits your budget and needs — whether it's 2 days a week or a project-based sprint.

04

Embedded & Executing

We're in. Strategy leads to execution, and execution is measured against goals you've agreed to upfront.

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