Memory Box Social Channels – Look & Feel to Emulate
Target Audience
- See Brand & Marketing Discovery Questionnaire
Brand (see our website for direction)
- Modern, fresh, bright lifestyle brand
- Emotional connection
- High end but approachable & sophisticated
- The Mercedes and best in this category
- Trusting, caring, kind
- Must-have, achievable and aspirational (people will want this for their parents, family)
Social Images
- Diverse and inclusive (people of all cultures)
- Before we launch
- Tease campaign with images, maybe something like this: OV
- Reflect the above
- Showcase our work
- Photos and videos of end product
- Behind the scenes photos and videos
- Quotes pulled from videos
- Quotes
- Create a quote template reflective of the website brand
- Showcase meaningful quotes from blog posts + quotes from videos & podcasts
- We will provide those quotes to you
- Pull elements from the below Instagram channels
- Avoid archival sepia toned photos
- Our competitors use them and they feel dated, non-aspirational, and non-lifestyle
Elements of Instagram Channels to Emulate
- Masterclass (showcasing their work, its what we do – try overlaying words so its accessible – a bit too dark)
- Oversubscribed (teaser campaign at the start comprised of 9 posts – we will have to figure out real photos)
- Realtor (classy and upscale)
- Goop (modern, elegant, fresh, consistent look & feel, aspirational)
- Feasby & Bleeks (gorgeous, draws you in)
- Jenna Kutcher (lifestyle brand, aspirational, approachable)
- Mango Studios (elegant appeal, howcasing their work)
- Nike (people, nice positive energy)
- Sussex Royal (develop a branded quote post template consistent with our brand – not in this format)
- Annie Liebovitz (showcasing her work)